This week, nearby practices are updating their Google profiles and review counts β€” patients compare you to whoever looks strongest today, not last year.
DENTAL PERFORMANCE RESEARCH
See What Patients See β†’
Independent Research Β· Inaugural 2026 Study

What if patients have already decided against your practice β€” before they ever contact you?

Every patient considering your practice is already running this comparison in their head. We've recreated that evaluation using more than 40 publicly measurable performance indicators.

No patient data needed Individually reviewed β€” not automated Analyzed using 40+ publicly measurable performance indicators

Patients don't compare you against last year. They compare you against whoever looks strongest today.

Reserve Your Research Slot

Start My Benchmark

Every benchmark is individually researched and reviewed by our team β€” not automated. Delivery takes 2–3 business days.

No patient data required. Nothing charged until you order below.
Your Practice
Ready to Enter the Research Queue

Over the next 2–3 business days, our team will evaluate 40+ publicly measurable indicators, including:

βœ“ Google Business Profile
βœ“ Review credibility
βœ“ Website conversion
βœ“ Local competitor comparison
βœ“ Search visibility
βœ“ Booking friction

Your benchmark explains why patients are choosing another practice β€” and exactly which of these is costing you cases.

Secure My Benchmark β€” $97
Delivered by email within 2–3 business days of order. Individually reviewed β€” no AI-generated grades, no estimates.
The Hard Truth

Patients Don't Tell You Why They Chose Someone Else.
They Simply Disappear.

No complaint. No follow-up question. No second call. The chair just stays empty, and the practice down the street gets the case instead.

$850–$2,500+
Average value of one new patient relationship your front desk never hears about losing.
$4,000+
What one missed implant case costs β€” often decided before the patient ever dials your number.
$5,000+
What one missed Invisalign case costs, compounding into tens of thousands over a patient's lifetime.
Why Patients Actually Leave

What One Weakness Can Cost

Patients rarely leave over one giant failure. It's usually a handful of small differences, stacked together.

β€”

One additional review

Review count and recency are one of the fastest signals patients use to break a tie between two practices.

β€”

One clearer treatment page

Vague or missing information about a procedure quietly sends patients to whichever site explained it better.

β€”

One faster booking process

Every extra step between "interested" and "scheduled" is a moment a patient can change their mind.

Your benchmark identifies which of these β€” if any β€” is happening at your practice.

The Comparison That Matters

You're Not Being Compared to the Average Dentist.

You're being compared to the specific practices patients are already choosing between in your market.

Nearby Practice A β˜…β˜…β˜…β˜…β˜… 4.9 Β· 245 reviews
Nearby Practice B β˜…β˜…β˜…β˜…β˜… 4.8 Β· 317 reviews
Your Practice (illustrative) β˜…β˜…β˜…β˜…β˜† 4.6 Β· 118 reviews

Illustrative example. Your full report compares your actual practice against the real competitors in your specific market.

Your report explains why patients may choose them first.

↑

Patients don't compare you against last year. They compare you against whoever appears strongest today. Every week, nearby practices update their reviews, their photos, their booking flow. Standing still is how a practice quietly falls behind β€” without anyone telling you.

What Patients Actually Do

Every Day, Before They Ever Call

Prospective patients run their own silent audit of your practice. This is what they're checking β€” usually within the first 90 seconds.

01 β€” SEARCH

Who shows up first

When a patient searches for the treatment you offer, do you appear β€” or does a competitor two miles away take the click instead?

02 β€” TRUST

Reviews & credibility

Review volume, recency, and how clearly your site communicates clinical authority before a patient ever picks up the phone.

03 β€” FRICTION

How hard is it to say yes

Booking friction, unclear financing, and slow follow-up quietly talk patients out of consultations they already wanted.

The Methodology

Inspired by the Structured Scoring Methodologies Used by Firms Like Moody's and JD Power

The PEELSA Dental Performance Benchmark evaluates 40+ publicly measurable performance indicators, scored consistently across every practice in the research set β€” so your result is a real comparison, not a guess.

Google Business Profile
Website Analysis
Mobile Performance
Patient Review Research
Competitive Visibility
Search Rankings
Public Clinical Authority Signals
Booking Friction Analysis
Financing Visibility

Every practice is evaluated using the same scoring framework, allowing meaningful comparisons across competitors.

The Dataset

Grounded in a Real Research Set

200
Practices Analyzed
40+
Performance Indicators
71
Average Overall Score
32–96
Score Range Observed
Inside Your Report

See a Piece of What You'll Get

One category unlocked below. The other eight β€” including exactly where you're losing ground to competitors β€” are inside your full Personalized Benchmark.

Personalized Dental Performance Benchmark

Category Scores β€” Preview

Patient Trust 82 / 100  πŸŸ’ Above Average
Treatment Visibilityβ–ˆβ–ˆ
Website Conversionβ–ˆβ–ˆ
Booking Experienceβ–ˆβ–ˆ
Competitive Positionβ–ˆβ–ˆ
Clinical Authorityβ–ˆβ–ˆ
πŸ”’ Unlock all 9 categories, your competitive ranking, and a prioritized 90-day action plan for $97
What You Get

What You'll Know 30 Minutes After Reading Your Benchmark

βœ“ Why patients choose another practice
βœ“ Which competitor is outperforming you
βœ“ Which weaknesses matter most
βœ“ Which improvements can wait
βœ“ Where your biggest growth opportunity exists
The Process

What Happens Next

01
Enter your website
↓
02
We analyze 40+ measurable indicators
↓
03
Your benchmark is individually reviewed
↓
04
Delivered within 2–3 business days
↓
05
You'll know exactly why patients choose competitors

Every benchmark is reviewed using the same structured scoring methodology. Every practice is evaluated against identical measurable criteria. No opinions. No estimates. No AI-generated grades. Only publicly measurable evidence.

Setting Expectations

What This Is Not

βœ• Not an SEO audit
βœ• Not an AI-generated report
βœ• Not a generic checklist
βœ• Not a sales presentation

It's an independent comparison of how prospective patients evaluate your practice before they ever contact you.

FOUNDING RESEARCH LAUNCH β€” 2026

Find Out Why Patients Choose Competitors

Every week, patients compare your practice to others hundreds of times. Your benchmark won't change what they see β€” it will show you exactly where you're losing those comparisons.

$97
One-time payment Β· Founding Research Price
  • Practice-specific benchmark, not a template
  • 40+ measurable performance indicators
  • Competitive-position ranking in your market
  • Prioritized 90-day action framework
  • No subscription, no sales call required
Show Me Why Patients Choose Competitors β†’
No patient data required.
Your full Personalized Benchmark is delivered within 2–3 business days.
Before You Order

Common Questions

Can this hurt my SEO?

No. The benchmark is a read-only research assessment. Nothing about ordering it touches your website, your Google profile, or your rankings in any way.

Will competitors see this?

No. Your benchmark is private and delivered only to you. Competitors aren't notified, ranked publicly, or given any visibility into your report.

Will my patients know?

No. This is entirely behind the scenes β€” an internal diagnostic for you, built from information that's already public. Patients never see or interact with the benchmark itself.

Can I fix everything myself once I see it?

Yes. The report includes a prioritized 90-day action framework you or your team can implement directly. Implementation support is available afterward only if you want it β€” never required.

How long does it actually take to review?

About 10 minutes. The report is built to be read once and acted on, not sat with for hours β€” a clear score, a clear ranking, and a clear next step.

Why isn't this free?

Because every benchmark is manually reviewed, compared against real competitors, and individually written β€” not auto-generated. We intentionally limit how many are produced each research cycle to keep that true.

Do you need access to patient records?

No. The benchmark is built entirely from publicly available practice and market information. No protected health information is required at any point.

Every Day You Wait, Patients Keep Comparing Your Practice to Competitors β€” Using Information You Probably Haven't Evaluated Yourself.

The benchmark doesn't change what patients see. It shows you what they're already seeing.

See What Patients Already See β€” $97